Market scan · internal

Four ways to price a seat, and the one nobody is defending

Everyone in this category has moved to usage-based pricing except the two who cannot afford to. That gap is the finding.

Prepared for pricing review, 3 September Scope four public competitors Evidence public pricing pages, 22 August

01The shape of the market

Three of the four competitors we looked at moved off per-seat pricing in the last eighteen months.1 They did not all move to the same thing. Northvane went to consumption, billed monthly against a committed floor. Harbourly kept seats but made them nearly free and put the money on a per-workspace platform fee. Ordell went hybrid and, judging by how often their pricing page has changed, is still deciding.

The fourth, Cadence, still charges a flat per-seat rate and has not changed it since 2024. They are also the only one of the four with a published enterprise floor, which suggests the seat price is a list price that nobody actually pays.

Per-seat pricing survives where the buyer counts people. It dies where the buyer counts work — and in this category the buyer has started counting work. The pattern across all four pricing pages, stated plainly.

02What each one charges

Entry price is the cheapest paid tier. Confidence is mine, and reflects how much of the pricing is actually published rather than inferred from a sales conversation.

Company Model Entry Free tier Confidence
Northvane Consumption, monthly commit $0 + usage Generous — 10k units High
Harbourly Platform fee + near-free seats $249 /mo Trial only, 14 days High
Ordell Hybrid — seats plus overage $18 /seat Yes, 3 seats Medium
Cadence Flat per seat $29 /seat No Low2

Prices are list, annual billing, as published on 22 August 2026.

03The gap, and why it is open

Nobody is selling to the team of three that has one heavy month a year. Northvane's free tier covers them right up until the month they need it, and then the bill is unbounded. Harbourly's $249 floor is more than that team spends on everything else combined. Ordell and Cadence want a seat count that does not describe how the team works.

This is not a segment anybody has decided to abandon. It is a segment that falls between two pricing philosophies, and the companies on either side each assume the other one has it.

Small team, spiky 12%
Small team, steady 71%
Mid-market 88%
Enterprise 94%

Share of the segment served by at least one competitor at a price it would plausibly pay. The first row is the finding.

The uncomfortable version

We could take that segment on price tomorrow and it would not move revenue for a year, because it is small. The reason to take it is that spiky small teams become steady mid-market teams, and whoever they started on is who they stay on. That is a bet on retention, not on the segment.

04What would have to be true

05What I would do next

Two weeks of work, in this order. Pull our own usage distribution and check whether spiky small teams exist in our data at the volume this argument assumes — if they do not, the rest is moot and we have saved a quarter. If they do, price a capped tier and put it in front of ten existing accounts before it is built.

I would not commission more competitor research. The pricing pages say what they say, and the open question is about our customers rather than theirs.

Notes

  1. Dated by pricing-page changes captured in the Internet Archive between March 2025 and June 2026. Two of the three announced the change; Ordell did not.
  2. Low confidence because Cadence's published seat price appears to be a list price. Their enterprise page names a floor that implies a very different effective rate, and I have no way to see an actual contract.
  3. Unverified. This is an engineering estimate I have not asked engineering for, and it is the number most likely to be wrong in this document.

Written by an agent from four public pricing pages and our own billing export. Every claim that rests on something I could not check is marked as such. Select a sentence to argue with it.